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Weekly Column: The Evolution Will Be Social-ized

Friday, August 7, 2009
This column was inspired by Gil Scott-Heron's famous piece, The Revolution Will Not Be Televised. I have embedded a video below and you can get the official lyrics here. What you will find below the video is my rendition, which I lovingly call, The Evolution Will Be Social-ized.



The Evolution Will Be Social-ized

You will not be able to maintain the status quo
You will not be able to unplug, turn off, or silo up
You will not be able to lose touch with your citizens
Nor keep your approaches rooted in aging norms
Because the evolution will be social-ized

The evolution will be social-ized
The evolution will not be brought to you by procurement
Out of the box can't fix outside the box
True solutions lie not with the companies
Making profits from the sales of technologies
While the tools change from day to day
Underlying behaviours are here to stay
The evolution will be social-ized

The evolution will not be handed to you by the
Deputy Minister, the Assistant, or the Secretariat
Although we hope they play a role
The evolution will help us collaborate
The evolution will help us communicate
The evolution will position you in the global marketplace
For talent, because the evolution will be social-ized

There will be plenty of pictures of you and other champions
Spreading the word at every turn, employing the soft talk or rant
Or celebrating the small victories that are so damned important
Remember that telling these stories is essential
To release our social potential
Because the evolution will be social-ized

There will be no pictures of the obstacles
Getting in our way.
There will be no pictures of the obstacles
Getting in our way.
There will be no pictures of those who breed division
Nor those who take the time to speak but not listen.
There will be no slowing us down now
Soon you will run out of time to learn how
To engage in this new world, stop hesitating
Things are almost in full swing

Hierarchies, closed communications, and knowledge
As power will no longer be so damned relevant, and
We can work together without the need for territory
While fear of reprisal ceases to be obligatory
Not to mention good ideas dead in the water
Closed systems, formerly leading them to slaughter
The evolution will be social-ized

There will be no more clockwatching from 9-5
The rules change, and now it is the open who survive
Bureaucracy can no longer be blamed for our woes
We are starting to see what is right before our nose
The paradigm has shifted, continued relevance
Is simply not something we can leave to chance
The evolution will be social-ized

The evolution will not, die, fizzle or fade
Real people, real outcomes, not a game to be played
Stakeholders on all sides, inside and out
Changes so fundamental from within and without
The evolution will loosen a tight grip
The evolution will enable new leadership
The evolution will put the onus on us all

The evolution will be social-ized, will be social-ized
will be social-ized, will be social-ized
The evolution is no longer the frontier
The evolution is here.