Wednesday, July 23, 2008

Round-Up: July 23

Weekly Column

This week's column will share some great career advice given by an ADM to a group of new public servants in an informal discussion organized by yours truly in conjunction with my esteemed colleagues in my departmental youth group.

There will likely be no weekly column or any activity on the blog next week as I am on vacation and taking the family on a road trip. So rather then engaging in discussions on renewal with new public servants I will packing two children under 3 into the car for an 8 hour car ride...


Last week Peter Smith blogged, Making Sense of Government, where he examined Egger's book Government 2.0 and the use of sense-making technologies. Sorry for pointing out so late, I meant to link to it sooner.

Etienne Laliberté updated his blog post on Staffing under the New PSEA on July 17... again forgive the lateness but updates to older posts don't show up on RSS feeds.


I got an email from the CSPS this week about a re-broadcast of an armchair discussion (info below). Here is the problem, I will be on vacation next week so I will miss the re-broadcast. This leads me to the logical question of why aren't we just making armchairs perptually available on podcast immediately after they take place? This is not a new question, Doug Demos asked it a while ago.

Armchair Discussion - Rebroadcast
Thursday, July 29, 2008
1:00 p.m. to 2:15 p.m. (ET)

Web 2.0, Web 3.0, Podcast, Mashup, Vlog, Blog...Enough with the Buzzwords!

Speaker :
Mike Kujawski

Digital Marketing Strategist for the Centre of Excellence for Public Sector Marketing, and Business Professor at Heritage College

English Presentation

Web 2.0, podcast, blog...enough with the buzzwords! What is all this and how can it benefit my marketing and communications efforts? We live a time where the communication and marketing landscape has completely turned upside down. Organizations and governments are no longer in full control of their messages/brands; the consumer/citizen is. The Web 2.0 revolution is essentially synonymous with the democratization of the web. It's about engagement and dialogue as opposed to one-way communication. The technological barriers that have restricted the "one-2-many" model of communication are no longer present. Now anyone can start a blog, post a video, write a review, join a social network, start a podcast, and have their content viewed or heard by millions at virtually no cost.

The questions organizations should be asking themselves (and know the answers to) are: "What are people saying about us?" and "How can we get engaged to make a favourable impact?"

Please note that this discussion is a video rebroadcast of the April 24, 2008 Armchair Discussion.

You are welcome to attend this session via Webcast (live video and audio feed offered online).

To register, please visit the School’s Web site:

Discussion informelle – Rediffusion
Jeudi 29 juillet 2008
13 h 00 à 14 h 15 (HE)

Web 2.0, Web 3.0, balado, mixage, vidéoblogue, blogue... Ça suffit les mots à la mode!

Conférencier :
Mike Kujawski

Stratège en matière de marketing numérique au Centre d'excellence en marketing gouvernemental et professeur en études commerciales au Heritage College

Présentation en anglais

Web 2.0, Web 3.0, balado, mixage, vidéoblogue, blogue... Ça suffit les mots à la mode! Que désignent tous ces termes et comment peuvent-ils soutenir mes efforts de commercialisation et de communication? De nos jours, le monde des communications et du marketing connaît un profond bouleversement. Les organismes et les gouvernements n'ont plus la pleine maîtrise de leurs messages et de leurs marques; ce sont les citoyens qui les contrôlent. La révolution du Web 2.0 est essentiellement synonyme de démocratisation du Web. Elle est axée sur la participation et le dialogue plutôt que sur la communication unidirectionnelle. Les obstacles technologiques qui permettaient uniquement la communication d'une personne à de nombreuses personnes n'existent plus. Aujourd'hui, n'importe qui peut créer un blogue, diffuser une vidéo, rédiger une critique, joindre les rangs d'un réseau social, mettre en ligne un fichier balado, et être vu ou entendu par des millions de personnes, et ce, pratiquement sans frais.

Voici les questions que les organisations devraient se poser (et auxquelles elles devraient savoir répondre) : « Que disent les gens à notre sujet? » et « De quelle façon pouvons-nous participer de manière à produire un effet positif? »

Veuillez prendre note que cette discussion est une rediffusion vidéo de la Discussion informelle du 24 avril 2008.

Les participants peuvent assister à cet événement au moyen de la webdiffusion (couverture vidéo et audio en direct offerte en ligne).

Pour vous inscrire, veuillez consulter le site Web de l’École :

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