August 15 – 19, 2011
Thought of the week: Your ideas are not obvious to other people. That’s why you need to share them.
Watch of the week: a WW2-era Disney cartoon, All Together Now. This historically avant-garde collaboration between the National Film Board of Canada and Walt Disney Studios aimed to get more Canadians to invest in war bonds. (And, truly, there’s just something about seeing the Disney gang march up and down in front of an animated version of the Canadian Parliament buildings. Priceless.)
Maybe I am behind the times, but this week I discovered a service called Servio, with an 80,000+ strong workforce where you can crowd source your content needs. Its software carves a given task into microscopically small pieces, and then farms it out to their community of workers, who get paid piecemeal to complete each section of the task.
So, what happens when a journalist crowd sources out background research? Is hiring a team of freelance reporters to research, report, and write a story on your behalf an ethical violation?
- New to Twitter? Check out this primer on the use of hashtags
- Twitter is selling and Facebook is marketing. Or, is it that Twitter is about connecting with the people you want to know, and Facebook is about re-connecting with everyone you have ever met?
- Did you know LinkedIn gave itself permission to use your image on its advertising? Don’t want to see yourself in a surprise ad? Turn off the option.
It may be trite to say, but laughing is good for you:
- A good laugh, smile, or giggle is essential to start out the week on the right foot. Make time for it, and pass it on.
- If you live in Ottawa, you’re gonna love this video of Bhangra in the Capital. Bhangra is a combination of dances from different parts of the Punjab region, and this video breaks it out.
- I’ve been doing a lot of thinking about the use of gimmicks in communication. Check out this super creative ‘pomegranate’ smart phone ad, which is really an advertisement for Nova Scotia tourism.